Google - GEmini
In anticipation of their Gemini launch on Android phones Google started a massive social media campaign to demonstrate its features. There was just one catch: the UI was still in development. The talent had to shoot the promos on blank phones and our team got to (re)build the UI as it was finished using Figma files.
Custom panels.
Because the interface was not finalized AND they would appear on multiple phones with different resolutions, we built a custom control panel that could be quickly adjusted to match new releases. Using a lot of code and a little extra time, we were able to get pixel-accurate changes done in very tight turnaround windows on dozens of deliverables.
Workflow matters
User interfaces are deceptively difficult to execute because they seem so simple but we are very familiar with them so if anything is slightly off they appear just WRONG. So the workflow between screens becomes exceedingly important. We put a lot of work into designing our project files like UI… using programming to control behaviors rather than traditional key framing.